SCAA Portland

16 04 2012

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT: Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN: 4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE: Booth #3101: Oregon Convention Center: 777 NE ML King Blvd.  Portland, OR 97232

WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

  • We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.
  • 2012 World Aeropress Championship (WAC) will be taking place at our brew bar from 11am-4pm Friday!
  • SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.
  • Co-sponsored PARTIES will take place Friday & Saturday night:




How to Chemex by Verve

21 12 2009

Verve‘s Truby and Baca servin it up! La Marzocco”s picture book makes a cameo in the bg.

Also featuring how to drink espressos in Santa Cruz:





SF Coffee Scene*

4 12 2009

*Well, due to limitations in my travels last week (Thanksgiving), this is only partially representative of the city, not of greater SF or the Bay Area, which I hope to fully document someday.

SF is HOT! For coffee, that is. Roasters there are certainly bringin’ it with their coffees and their visions for the Third Wave (or Fourth Wave, for that matter).

Justin pulling shots on Four Barrel's double Mistral

Take Four Barrel, for example. Ask the people there about what coffee most excites them right now and, to my surprise (and initial horror), they said DECAF! Now, I’m philosophically opposed to decaf and the only good decaf I’ve had was a decaf espresso from Verve a couple years ago. To my pleasant surprise, Four Barrel’s decaf espresso was amazing! Of the beans used in their decaf is the Ethiopia Mordecofe, a coffee hand picked by them for decaffeination (as opposed to coffees picked by decaffeination companies). Mordecofe is offered three ways at Four Barrel – decaffeinated, washed, and natural (highly recommended!).

Four Barrel has recently reopened their back alley bar, this time with a built in bar instead of a cart. The idea is to offer a more limited but more personable approach to customers that come through the alley. It will be operated by their head trainers and/or baristas in training from their wholesale accounts. It’s a terrific concept and I’ve had amazing shots in the back bar.

Down the street on Valencia is Ritual. The cafe is busy busy BUSY (which is a good thing)! Soon they’ll move the roaster and green bean storage to revert the area back to dining room style seating for a more intimate setting. On the coffee side, they’ve recently started offering Panama Esmeralda in special handmade packaging (very cool cardboard and spray paint!), just in time for the Holidays.

Blue Bottle's cafe (with their Mechanical Paddle Linea) and roastery in Oakland. Note the warm Californian sun. How we so need it in Seattle.

Hop on the BART to Oakland and there is Blue Bottle‘s new roastery and a small cafe. The place is spectacularly clean (by that I mean clean and clean/sharp looking). In addition to the standard roasting/packaging area for coffees, office, and tech/training room, there is a cool presentation room, a full kitcken/bakery (they make killer chocolate chip cookies and $9 waffles), and a see through cupping room. If it wasn’t for the coffee equipment, the place might be mistaken for an art gallery.

Mechanical Paddle Linea at work at Blue Bottle's BUSY cafe at SF Fisherman's Terminal.

Back to SF side of the Bay at the Ferry Building (a touristy place for foodies) is one of Blue Bottle’s cafes, a very busy one at that. Featuring a Mechanical Paddle Linea as their main production machine, each espresso shot is expertly soft pre-infused for a nicely rounded, rich taste. With the Mechanical Paddle, the barista has more control (with variable pressure) over the soft pre-infusion process and thus requires a very well trained barista to continuously pull shots while there are a dozen people waiting in line.

Perhaps one of the most exciting up and coming roaster is Sightglass, just south of

Jerad and Ally of Sightglass. Pulling shots on their Slayer. Construction is afoot behind the wall of canvas.

Market in downtown. While their new roastery and cafe is still under construction, they are selling drinks on their cart to the passerby. Currently offering Verve coffee until their own roaster goes live (hopefully sometime later this month), they make fantastically prepared drinks every single time. With a huge space, a beautifully designed bar, and an u-shaped balcony seating area overlooking everything, this will be one of the most awe-inspiring coffee destinations for some time. If you go, be sure to try their mocha, which uses a specially sourced chocolate. It’s literally a chocolate cherry bomb.





GQ Ranks Top Cafes

20 10 2009
GQ magazine showcases the top 10 places to get your daily fix in the U.S.

GQ magazine showcases the top 10 places to get your daily fix in the U.S.

In “The Most Important Drink of Your Day“, GQ magazine hits home with the point that, “why pay $4.79 for a watery latte that was lovelessly made on a push-button machine that could be safely operated by a 4 year old?” (They’re referring to a superautomatic espresso machine, by the way)

In the “Golden Age of Coffee” (as they call it) that we now live in, “there’s now a wealth of coffee in America so rich and flavorful it’ll remind you why you originally fell in love with the stuff.”

Other than killer coffee and quality, what else do these featured coffee roasters have in common? They’re all customers of La Marzocco, of course.

Alterra
Blue Bottle
Caffe Vita
Intelligentsia
Kaldi’s
Ninth Street Espresso
Ritual
Stumptown
Verve
Zoka





The French Press, Santa Barbara via Verve Coffee Roasters

21 07 2009

New La Marzocco GB/5 in Santa Barbara (thanks to Verve Coffee Roasters):

Baca and the new GB/5 at The French Press in Santa Barbara

Baca and the new GB/5 at The French Press in Santa Barbara

New GB/5 serial number 2561’s home is on the bar at The French Press in Santa Barbara, California. Since its birth in Florence, “Roberto” (GB/5 #2561) knew greatness was instore… During it’s long sea voyage Roberto wondered what its future may hold, little did it know it would be called upon to bring specialty coffee to the entire city of Santa Barbara. After arriving in America and taking many long truck trips, Roberto had his box uncovered to find himself on sunny State Street in Santa Barbara. Now he is happy and shiny, making macchiatos in the sunshine. Roberto would like to thank the fine people at La Marzocco USA, Verve Coffee Roasters, and The French Press for letting him juice the finest beans in high style!