SCAA Portland

16 04 2012

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT: Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN: 4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE: Booth #3101: Oregon Convention Center: 777 NE ML King Blvd.  Portland, OR 97232

WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

  • We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.
  • 2012 World Aeropress Championship (WAC) will be taking place at our brew bar from 11am-4pm Friday!
  • SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.
  • Co-sponsored PARTIES will take place Friday & Saturday night:




Noteworthy news coverage kicks off 2012

9 04 2012

We’re honored that several local and national publications have recently profiled La Marzocco and our people.

In February CEO Kent Bakke was featured in the Seattle Times in a story detailing his contribution to the coffee community in Seattle and beyond. The Seattle Times profile was complemented by a company profile of La Marzocco on Gizmodo the same week.

In  March, Seattle Magazine’s special “Best Restaurants” issue named Kent Bakke one of the 70 most powerful players in the Seattle food scene. The list includes “people and institutions who have had – and continue to have – the most substantial impact on how we eat, what we eat, and what we’ll want to eat in the future.”

And be sure to pick up the April/May issue of Barista Magazine. The cover story “Coffee Women of the Pacific Northwest” features our own Sarah Dooley, who focuses on coffee education and community engagement.

We recommend reading while enjoying a Marzocco-crafted beverage. Cheers!





Announcing: Pre-Seasoned Burrs now on Roburs

27 02 2012

We just wanted to share the news that as of now—-EVERY Mazzer Robur grinder that we ship out will come with pre-seasoned burrs – so save your old beans, rice, whatever else you were using to season these guys; it’s now a thing of the past.





Coffee Common + TED

21 02 2012

The exclusive TED Conference is coming up next week, in both Long Beach & Palm Springs, California, Feb 27 – Mar 2, 2012.

Coffee Common, a group that brings together world-class baristas and roasters, will be providing all the coffee service, with La Marzocco representing as the exclusive equipment provider (through the espresso machines, grinders (Mazzer) and hot water devices (Marco)).

The beautiful coffees will be served by sharply dressed baristas, done up in vests, ties, dresses and sweaters – hotness.

Quoting Brent Fortune, from Coffee Common:

“Each coffee roaster submitted a sample of their coffee which was then cupped for clarity and taste. Those who met the taste criteria were researched for sustainability, price transparency, and directness.

The coffees are being roasted by their respective roasters in Canada, Australia and the USA, and will be traveling to Long Beach [and Palm Springs] this week to meet us there.”
The line up for selected coffees include:
Guatemala Zelaya
Producer: Ricardo and Luis Pedro Zelaya
Roaster: Phil & Sebastian – Calgary, Alberta, Canada


Ecuador El Batan Cooperative
Producer: Procafeq
Roaster: Equator Coffees – San Rafael, California, USA (about 20 mi N of San Francisco)


Rwanda Coko Cooperative
Producer: Coko Cooperative
Roaster: Heart Roasters – Portland, Oregon, USA


Burundi Kayanza Gatare
Producer: Gatare Coop
Roaster: Seven Seeds – Melbourne, Victoria, Australia


Peru La Frontera
Producer: Cenfrocafe’s & communities of the Valle del Santuario
Roaster: Counter Culture Coffee – Raleigh Durham, North Carolina, USA


Bolivia Anjilanaka
Producer: Agricafe
Roaster: Intelligentsia Coffee – Los Angeles, California, USA


Guatemala Finca El Injerto – El Injerto El Tanque Bourbon
Producer: Arturo Aguirre and son Arturo Jr.
Roaster: Stumptown Coffee Roasters – Portland, Oregon, USA
Note: This coffee, part of Stumptown’s Grand Cru collection, is no longer available from Stumptown webshop.  I’ve attached a PDF of a scan of the info sheet for this coffee.


Rwanda Bufcafe
Producer: Epiphanie Mukashyaka
Roaster: Detour Coffee Roasters – Dundas, Ontario, Canada (about 70 km SW of Toronto)
Rwanda Buf Cafe Web Link






New Machine Accessories

1 02 2012

La Marzocco has updated the accessories to be packed with ALL machine models.  The Strada MP, GB/5, FB/80 and GS/3 models, which went into production the week of November 21st, have been packed as indicated below.  The Linea and FB/70 models, which entered into production this week, have also been packed as indicated, and the Strada EP will follow shortly.  We hope you enjoy the new products!

 

Accessories Linea 1-group and GS/3 models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of 4 sizes – 7, 14, 17 and 21 grams

 

Accessories Linea, FB/70, GB/5, FB/80 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of the 14, 3 of the 17 and 2 of the 21 gram size

 

Accessories Linea, FB/70, GB/5, FB/80 4 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of the 14, 3 of the 17 and 3 of the 21 gram size

 

Accessories Strada MP, both the 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 of the 14, 3 of the 17 and 2 of the 21 gram.  The filter baskets included with the Strada MP are branded with the Strada logo and basket size and will include a printed summary report.

 

Accessories Strada EP, both the 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 of the 14, 3 of the 17 and 2 of the 21 gram.  The filter baskets included with the Strada EP are branded with the Strada logo and basket size and will include a printed summary report.
  • A silver frame branded with the Strada logo

 

Feel free to contact La Marzocco USA for more information.





Coffee Common x NYC

24 01 2012

Coffee Common brings together world-class baristas and roasters with shared values, to create unique experiences that introduce people to the nuanced joys of exceptional coffee. We believe that great coffee is, at its best, a collaboration of an empowered coffee farmer, an artisan coffee roaster, a dedicated barista, and an enlightened consumer.” –coffeecommon.com

From January 19th through 22nd, Coffee Common held their first public event in North America at A Startup Store in Chelsea. A selection of the world’s best baristas gathered to make delicious coffee and help people understand how they can too. Demand for quality coffee is on the rise, but a market filled with strange devices and alien vernacular can sometimes be intimidating. Luckily Coffee Common assembled a crew of local and international baristas who ensured that each attendee walked away equipped with the fundamentals of delicious coffee. In addition to engaging demo stations, baristas were on hand to answer any questions, whilst serving some of the best coffees currently available from around the country.

We credit and thank Coffee Common for the first two photos, and Scott Beale/Laughing Squid (laughingsquid.com)for the last three photos.

Each bar, or demo station, featured a different focus on ingredients, method, and taste. The guests enjoyed learning the differences between coffee varieties and brew methods, while discussing all the details of brewing a great cup of coffee.

@ the Ingredient& Bar folks tasted exactly how cream and sugar made bad coffee taste better by masking it, and delicious coffee taste worse by diluting it.

@ the Method& Bar step-by-step displays were shown on how to brew your own coffee. One could choose from one of four brew methods: Chemex, Aeropress, Hario V60 Pour Over or Hario Wood Neck Brewer, and from one of five delicious coffees (Counter Culture Coffee, Intelligentsia, Heart Coffee Roasters, Ritual Coffee, Gimme! Coffee).

@ the Taste& Bar each coffee was prepared the same way so people could immediately see the differences in flavors.

“Of course, making coffee for a lot of people required a lot of hot water, with the help of La Marzocco USA we had things covered. They provided us with Marco Ecoboiler water towers and the Uber-esque under counter boiler to keep our kettles full and the baristas brewing non-stop.” – coffeecommon.com





La Marzocco supports the Good Food Awards

5 01 2012

The Good Food Awards “celebrates the kind of food we all want to eat: tasty, authentic and responsibly produced.” This year’s Awards Ceremony will be held in the iconic Ferry Building in San Francisco.

The Awards’ categories are beer, charcuterie, cheese, chocolate, pickles, preserves, spirits, and (our favorite), COFFEE. This is the 2nd year La Marzocco has been a proud sponsor for the event and we are very much looking forward to seeing which roasters are recognized to have the most exemplary flavor, in addition to emphasizing fairness and transparency from seed to cup.