SCAA Portland

16 04 2012

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT: Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN: 4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE: Booth #3101: Oregon Convention Center: 777 NE ML King Blvd.  Portland, OR 97232

WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

  • We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.
  • 2012 World Aeropress Championship (WAC) will be taking place at our brew bar from 11am-4pm Friday!
  • SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.
  • Co-sponsored PARTIES will take place Friday & Saturday night:
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2012 Tech Training Schedule

12 12 2011

Hello All!

Here is our technical training schedule – each class has a strict maximum of 6 students, which will fill on a first come, first serve basis.

The trainings are made up of a 3-day course and require an $100 deposit, due 1 month prior to the class date. Once you complete your training, that $100 will turn into a Parts department credit, for you to use whenever you choose.

However, if you do not make your deposit 1 month prior to the class your spot will be offered to the next person in line. Also, failure to attend your class would result in forfeiting the deposit.

Technician Level 1

Goal:  Introduce a person to the field technician profession; create a working understanding of the machine’s components and a familiarity with the principles of La Marzocco repair.

Prerequisites:

  • Basic coffee proficiency –  grind/dose/tamp/extraction understanding
  • Basic plumbing proficiency – do you know how to turn off your sink’s water?
  • Basic electrical proficiency – AC vs. DC & 220v vs. 110v, Ohms/Watts/Amps
  • Comprehensive review before class of the “La Marzocco Training Manual”

Objectives:

  • Perform machine installation
  • Perform machine periodic maintenance
  • Perform steam wand and MP group rebuilds
  • Understand machine hydraulic and electrical systems, and parts
  • Perform basic troubleshooting
  • Understand proper role as espresso technician

AVAILABLE 2012 DATES:

January 10-12th

February 7-9th

April 10-12th

May 8-12th

July 10-12th

September 11-13th

October TBD

December TBD

If you are interested and meet the requirements, we would love to get you enrolled. Please understand that this class is geared towards creating professional technicians, those looking to have a long-term career in machine repair.

Please contact  Scott Guglielmino at scott[at]lamarzoccousa.com and cc your La Marzocco Sales Rep (Mike Lanz or Michael Del Gatto) if you are interested or have any questions.





Calling all service technicians!

31 08 2011
  • Do you work in the US as an espresso service technician?
  • Are you experienced and comfortable working on La Marzocco machines?

If you said YES to both questions, please either connect, or re-connect with us!

Email solutions@lamarzoccousa.com to get in touch with our Solutions (tech) department.

Thanks, and we hope to hear from you talented ones soon!






Best New Product of the Year

24 03 2011

La Marzocco’s STRADA MP has been awarded Best New Product of the Year by The Café Society in London.  The Café Society focuses on the café experience, aiming to encourage this casual way of life into British lifestyles.  Roberto Bianchi and Massimiliano Valenti represented the La Marzocco team at the awards luncheon, which took place at the Kensington Roof Gardens in London yesterday.





STRADA Global Debut @ Caffe Culture/WBC

18 06 2010

Going to SCAE’s Caffe Culture next week? Be sure to check out the official unveiling of the new STRADA pressure profiling espresso machines and Vulcano grinders next Wednesday, June 23 @ 3pm at Stand K100. Presented by none other than Kent Bakke!

PRESS RELEASE

STRADA SPECS





Strada Debut @SCAA

13 04 2010

This is an informational preview of the Strada debut at SCAA. No, it’s not about the iPad app, though we do have something similar to that in the works. What will be shown are stage 3 prototypes of 2 models of Strada.

You can download the information here.


TOTAL CONTROL PLUS REAL PRESSURE PROFILING

Advancing espresso brewing technology to new frontiers, La Marzocco introduces the Strada, a new machine that allows the barista, for the first time, to have absolute and direct control of pressure throughout the extraction.

DESIGNED FOR & BY BARISTAS

Strada is the first espresso machine created with continuous design involvement by the La Marzocco Street Team, comprised of the world’s top baristas and barista champions, overseeing such topics as:

  • Machine design and ergonomics
  • Extraction and quality in the cup
  • Programmability and serviceability

Combined with La Marzocco’s industry leading engineering and 6 years of R&D, Strada is for the serious barista.

REAL PRESSURE PROFILING

Pressure profiling is able to bring out different flavor components to effect the balance and body of the shot, and tends to produce a rounder, softer espresso that highlights brightness, sweetness, and delicate notes.

Strada is the only espresso machine that gives the barista direct control of pressure at any point during an extraction. This opens up infinite possibilities for varying the quality of extraction and is the most exciting advancement in espresso machines today.

Strada can record and replay the desired pressure profiles indefinitely, a key feature that allows efficiency, quality, and consistency in a busy bar environment.

2 MODELS

Strada is a completely new platform from La Marzocco, available in two versions: Mechanical Paddle and Electronic Variable Pump.

Mechanical Paddle

Direct control of water flow and pressure mechanically via an internal valve, thus allowing pressure profiling.

Electronic Variable Pump

Precise progressive pressure control via proprietary gear pumps*. Programmable and repeatable pressure profiles for infinite possibilities.

FEATURES

Design

  • Engineered based on feedback from the La Marzocco Street Team, an elite group of the world’s top baristas and barista champions
  • Low machine profile and minimalistic design
  • Stainless steel body panels with exposed groups
  • Fully articulated, lever actuated steam wands
  • Cast aluminum side panel with glass inserts

Usability

  • All new, barista-friendly & ergonomic design
  • Real time actual brew pressure gauge per group
  • Paddle controls increasing or decreasing brew pressure at any point during the extraction from 0 to 12 bar
  • Wider drain tray with adjustable height
  • Back-lit gauges and displays

Tech

  • One pump, one pre-heater, one mix valve, one coffee boiler, one PID, and one real time brew pressure gauge PER GROUP
  • Paddle controlled motor speed for variable pressure*, programmable and infinitely repeatable
  • Jog wheel programming interface
  • Internally mounted pumps
  • ETL and NSF approved




Espresso Parts Restoration Services

20 01 2010

…restores a classic La Marzocco Mondial 2 group to its old shiny self for 49th Parallel Coffee Roasters. This baby has been retrofitted with a PID temperature controller. Technical wizardry by David Ringwood. Additional pictures on Flickr.