SCAA Portland

16 04 2012

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT: Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN: 4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE: Booth #3101: Oregon Convention Center: 777 NE ML King Blvd.  Portland, OR 97232

WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

  • We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.
  • 2012 World Aeropress Championship (WAC) will be taking place at our brew bar from 11am-4pm Friday!
  • SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.
  • Co-sponsored PARTIES will take place Friday & Saturday night:




OUT OF THE BOX NYC

3 06 2010

You (industry professional) are invited to come to La Marzocco OUT OF THE BOX NYC Wednesday, June 9. OUT OF THE BOX will be an evening celebrating coffee and the fun toys we use to brew it. It’s open to all those in the specialty coffee industry, no tickets or registrations required. The Chelsea Market event space is limited in size so please arrive early to ensure entry!

WHERE

Chelsea Market Event Space, across the hallway from Amy’s Bread.

WHAT

Coffee + toys + drinks

Strada EP & MP: Stage 3 prototypes of the upcoming Strada for you to use, brew, steam, or simply gawk at. Two versions will be shown – Electronic Paddle and Mechanical Paddle.

Pressure Profiling Bike Race: Our tech guys Roger and John (doesn’t hurt that Roger used to be a bike mechanic ~10 years ago) modded an old bike to directly power the water pump – and voila! Pressure profiling via cadence! It serves to burn the calories from the drinks and to demonstrate the progressive pressure profiling capability of our new machines. The bike isn’t pretty bike but then again, I’m not volunteering any of my personal bikes for sure. Top competitors from each round will receive prizes. Two rounds – 7‐9pm and 9‐11pm.

Manual Brew Deathmatch: Featuring the Marco Uberboiler and Ecoboiler. The first ever type of event in the USA. Two competing baristas will brew coffee using either a Marco Uberboiler or Ecoboiler and a brew method of their choice – Hario V60, Bonmac, Clever, Chemex, press pot, Eva Solo, or Aeropress. Scoring will be based on % yield/strength via MojoToGo (45%), taste (45%), and method/fun (10%). Top competitors from each round will receive prizes. Two rounds – 7‐9pm and 9‐11pm.

Represent: Our sponsors/partners/helpers Mazzer, Espresso Parts, Marco, Liemco, Barista Magazine, TampTamp, MojoToGo, and Hotel California Tequila will have their own tables or presence to showcase their own offerings. FYI, TampTamp will be offering Bar Ready classes on Wed and Thu.

WHEN

Wednesday, June 9, 4-11pm.

4pm: Door opens to all guests
4-6pm: Open house
6-7pm: Presentations on the new Strada, LM portafilter basket project, and words from our sponsors/partners/helpers
7-11pm: Party on
11pm: Event ends

A BIG SHOUT OUT TO ALL OF THE SPONSORS/PARTNERS/HELPERS THAT MADE THIS POSSIBLE!





Urban Coffee Lounge Rocks Coffee Fest

7 10 2009

Congrats to Urban Coffee Lounge‘s Andrew and Laila on winning NWRBC 2nd and 3rd place, respectively! Andrew also won 1st place in Millrock’s Latte Art Competition.

Laila preparing drinks at Urban Coffee Lounge. She came in 3rd place at NWRBC.

Laila preparing drinks on a La Marzocco GB/5 at Urban Coffee Lounge. She came in 3rd place at NWRBC.

Busy morning at Urban Coffee Lounge. Burning through their Hairbender espresso from Stumptown.

Burning through their Hairbender espresso from Stumptown.

Concrete fireplace. Now that's urban.

Concrete fireplace. Now that's urban.





More Pics from Coffee Fest

28 09 2009
Killer custom Knight Rider La Marzocco Linea from Espresso Parts! Joined 2 and 3 group Mechanical Paddle Linea with two groups reverted to semi-auto, all stealth black finish, and with sliding LED lights on the bottom. No, it doesn't talk.

Killer custom Knight Rider La Marzocco Linea from Espresso Parts! Joined 2 and 3 group Mechanical Paddle Linea with two groups reverted to semi-auto, all stealth black finish, and with sliding LED lights on the bottom. No, it doesn't talk.

Matte black finish on the Knight Rider Linea.

Matte black finish on the Knight Rider Linea.

Espresso Parts' custom GS2 with glass side panels.

Espresso Parts' custom GS2 with glass side panels.

CF Esp Parts GS2 2

The Original. The GS.

The Original. The GS.

Chris Davidson from Atlas Coffee Importers double barreling with the two Swifts and the GS/3.

Chris Davidson from Atlas Coffee Importers double barreling with the two Swifts and the GS/3.

Baristas jamming on the Mechanical Paddle Linea at Victrola's Barista Jam.

Baristas jamming on the Mechanical Paddle Linea at Victrola's Barista Jam.





Kickin’ it at Visions’ Coffee Enhancement Lounge

26 09 2009
NW Barista Competitors' Meet & Greet at Visions' CEL

NW Barista Competitors' Meet & Greet at Visions' CEL

Oh snap! Pouring latte art behind the back!

Oh snap! Pouring latte art behind the back!

IMG_0486





Good Bye, Jacob!

1 09 2009
Jacob hard at work

Jacob hard at work

In the saddest post on this blog to date, we are sorry to announce that Jacob Ellul-Blake is no longer with La Marzocco. For the past 4 years, Jacob has been LM’s North American R&D and end user liaison, effectively translating real world feedback into practical product development. Chances are that you may have worked with him on upgrading your machine or hung out with him at various barista competitions/jams.

You may have also seen Jacob gracing the front cover of Barista Magazine, the issue that was passed out at this year’s SCAA. Jacob’s recent project was working with industry leading baristi and LM Italy on the new, full pressure profile espresso machine prototype (as shown in the banner above this blog), which is due out sometime in 2010.

Jacob gracing the front cover of Barista Magazine

Jacob gracing the front cover of Barista Magazine

If you’re lucky enough to know Jacob personally and still have his cell phone number, you might be able to bug him about PID questions. For everybody else, LM Tech Support is here to help.

We wish Jacob all the best in this and all his future endeavors!