SCAA Portland

16 04 2012

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT: Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN: 4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE: Booth #3101: Oregon Convention Center: 777 NE ML King Blvd.  Portland, OR 97232

WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

  • We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.
  • 2012 World Aeropress Championship (WAC) will be taking place at our brew bar from 11am-4pm Friday!
  • SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.
  • Co-sponsored PARTIES will take place Friday & Saturday night:
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2012 Challenge: 365 Days of Brewing, Tasting & Telling

2 01 2012
We are all from different areas of the world, drinking coffee during different seasons and with various flavors.  Our challenge to you (and ourselves!) is to taste and post for 365 days straight on our Facebook page (http://www.facebook.com/pages/La-Marzocco-USA/228935280435 ).
Yes, we are day 2 into the New Year, but we drank coffee on day 1 (photo below)…and are pretty sure many of you did as well.
Details:
  • Every day post your findings on the La Marzocco Facebook page, whether brewed under pressure as espresso, in a pour over, etc.
  • Post a picture or some cup details – keep it simple so it’s repeatable.
  • The goal is to brew, taste, and tell, while  sharing on one page for all to enjoy.
Let’s toast to many cups shared with you this New Year!




Open Door Policy

1 09 2011

Here at La Marzocco USA, we definitely have an “open door policy”.  We welcome visitors and always enjoy the opportunity to learn, educate or chat with others.

At our space in Seattle we have a training room, which is used by us daily, making coffees, hosting cuppings, and of course some R+D.  But as mentioned, the room is open to anyone that would find it useful – whether you need a space to teach a class, train baristas, or just simply need a lab to test out some recipes –

Come on by whenever you’re in the neighborhood!

Just send an email to megan@lamarzoccousa.com  or call us at 206.706.9104 to make sure the space is available.





Strada Debut @SCAA

13 04 2010

This is an informational preview of the Strada debut at SCAA. No, it’s not about the iPad app, though we do have something similar to that in the works. What will be shown are stage 3 prototypes of 2 models of Strada.

You can download the information here.


TOTAL CONTROL PLUS REAL PRESSURE PROFILING

Advancing espresso brewing technology to new frontiers, La Marzocco introduces the Strada, a new machine that allows the barista, for the first time, to have absolute and direct control of pressure throughout the extraction.

DESIGNED FOR & BY BARISTAS

Strada is the first espresso machine created with continuous design involvement by the La Marzocco Street Team, comprised of the world’s top baristas and barista champions, overseeing such topics as:

  • Machine design and ergonomics
  • Extraction and quality in the cup
  • Programmability and serviceability

Combined with La Marzocco’s industry leading engineering and 6 years of R&D, Strada is for the serious barista.

REAL PRESSURE PROFILING

Pressure profiling is able to bring out different flavor components to effect the balance and body of the shot, and tends to produce a rounder, softer espresso that highlights brightness, sweetness, and delicate notes.

Strada is the only espresso machine that gives the barista direct control of pressure at any point during an extraction. This opens up infinite possibilities for varying the quality of extraction and is the most exciting advancement in espresso machines today.

Strada can record and replay the desired pressure profiles indefinitely, a key feature that allows efficiency, quality, and consistency in a busy bar environment.

2 MODELS

Strada is a completely new platform from La Marzocco, available in two versions: Mechanical Paddle and Electronic Variable Pump.

Mechanical Paddle

Direct control of water flow and pressure mechanically via an internal valve, thus allowing pressure profiling.

Electronic Variable Pump

Precise progressive pressure control via proprietary gear pumps*. Programmable and repeatable pressure profiles for infinite possibilities.

FEATURES

Design

  • Engineered based on feedback from the La Marzocco Street Team, an elite group of the world’s top baristas and barista champions
  • Low machine profile and minimalistic design
  • Stainless steel body panels with exposed groups
  • Fully articulated, lever actuated steam wands
  • Cast aluminum side panel with glass inserts

Usability

  • All new, barista-friendly & ergonomic design
  • Real time actual brew pressure gauge per group
  • Paddle controls increasing or decreasing brew pressure at any point during the extraction from 0 to 12 bar
  • Wider drain tray with adjustable height
  • Back-lit gauges and displays

Tech

  • One pump, one pre-heater, one mix valve, one coffee boiler, one PID, and one real time brew pressure gauge PER GROUP
  • Paddle controlled motor speed for variable pressure*, programmable and infinitely repeatable
  • Jog wheel programming interface
  • Internally mounted pumps
  • ETL and NSF approved




Barista Round Table

13 10 2009

Barista Round Table

Visions Espresso‘s Coffee Enhancement Lounge will be hosting the first of many Barista Round Tables. Bringing baristas and coffee geeks alike together to discuss coffee, methods, tools, machines, etc. and to build a stronger coffee community.

Mark your calendars, the first Barista Round Table will be held on October 28. PDF flyer is here:

Barista Round Table, pdf Oct.





Killer Latte Art from Intelligentsia LA

9 10 2009

Nicelys amazing latte art

Intelligentsia LA's Nicely (via his flickr page) steamin some amazingly well textured latte art. It seemingly defies laws of gravity and liquid cohesion/tension.

Another amazing latte art that defies gravity (and spillage) on Nicelys flickr page. Poured by Teal Allan.

Another amazing latte art that defies gravity (and spillage) on Nicely's flickr page. Poured by Teal Allan.

Nicely at work.

Nicely at work.

Ok, I’m sooooo flying down to LA for coffee.





More Pics from Coffee Fest

28 09 2009
Killer custom Knight Rider La Marzocco Linea from Espresso Parts! Joined 2 and 3 group Mechanical Paddle Linea with two groups reverted to semi-auto, all stealth black finish, and with sliding LED lights on the bottom. No, it doesn't talk.

Killer custom Knight Rider La Marzocco Linea from Espresso Parts! Joined 2 and 3 group Mechanical Paddle Linea with two groups reverted to semi-auto, all stealth black finish, and with sliding LED lights on the bottom. No, it doesn't talk.

Matte black finish on the Knight Rider Linea.

Matte black finish on the Knight Rider Linea.

Espresso Parts' custom GS2 with glass side panels.

Espresso Parts' custom GS2 with glass side panels.

CF Esp Parts GS2 2

The Original. The GS.

The Original. The GS.

Chris Davidson from Atlas Coffee Importers double barreling with the two Swifts and the GS/3.

Chris Davidson from Atlas Coffee Importers double barreling with the two Swifts and the GS/3.

Baristas jamming on the Mechanical Paddle Linea at Victrola's Barista Jam.

Baristas jamming on the Mechanical Paddle Linea at Victrola's Barista Jam.