Coffee Common x NYC

24 01 2012

Coffee Common brings together world-class baristas and roasters with shared values, to create unique experiences that introduce people to the nuanced joys of exceptional coffee. We believe that great coffee is, at its best, a collaboration of an empowered coffee farmer, an artisan coffee roaster, a dedicated barista, and an enlightened consumer.” –

From January 19th through 22nd, Coffee Common held their first public event in North America at A Startup Store in Chelsea. A selection of the world’s best baristas gathered to make delicious coffee and help people understand how they can too. Demand for quality coffee is on the rise, but a market filled with strange devices and alien vernacular can sometimes be intimidating. Luckily Coffee Common assembled a crew of local and international baristas who ensured that each attendee walked away equipped with the fundamentals of delicious coffee. In addition to engaging demo stations, baristas were on hand to answer any questions, whilst serving some of the best coffees currently available from around the country.

We credit and thank Coffee Common for the first two photos, and Scott Beale/Laughing Squid ( the last three photos.

Each bar, or demo station, featured a different focus on ingredients, method, and taste. The guests enjoyed learning the differences between coffee varieties and brew methods, while discussing all the details of brewing a great cup of coffee.

@ the Ingredient& Bar folks tasted exactly how cream and sugar made bad coffee taste better by masking it, and delicious coffee taste worse by diluting it.

@ the Method& Bar step-by-step displays were shown on how to brew your own coffee. One could choose from one of four brew methods: Chemex, Aeropress, Hario V60 Pour Over or Hario Wood Neck Brewer, and from one of five delicious coffees (Counter Culture Coffee, Intelligentsia, Heart Coffee Roasters, Ritual Coffee, Gimme! Coffee).

@ the Taste& Bar each coffee was prepared the same way so people could immediately see the differences in flavors.

“Of course, making coffee for a lot of people required a lot of hot water, with the help of La Marzocco USA we had things covered. They provided us with Marco Ecoboiler water towers and the Uber-esque under counter boiler to keep our kettles full and the baristas brewing non-stop.” –


TNTNW, Zoka Coffee

4 01 2012

Thusday, December 29th Zoka Coffee House

The warm brown of Zoka Coffee & Tea – Tangletown, along with the simple glow of 3 group Linea, set a brilliant stage for the hours to come.  Live DJ, super inviting barista’s, serious (sometimes silly) judges, a pretty gnarly supply of dairy and espresso moved the night along very quickly.

Photo credit given to Michael Fernandez at Espresso Parts
Thursday Night Throwdowns (TNT) are local latte art competitions that have found their way west, thanks to the community mindset of Espresso Parts, Terry Z.
This TNT had a wonderful cause: Zoka Coffee promised to match all donations and entry fees and the amount was given to Seattle’s Union Gospel Mission, a locally based organization in the heart of Seattle’s Pioneer Square.  Also competition cups were sold for $1, in efforts to boost customer and crowd involvement.
Photo credit given to Michael Fernandez at Espresso Parts
Left-Dan Baumfeld, & Neptune Cafe
Middle-Sarah Dooley, La Marzocco USA
Right-Alex Negranza, & Milstead & Co.
Although they were hosting, Zoka definitely did not go easy on anyone.  They quickly advanced in the latte art competition, and by the end took both first and second place, with Urban Coffee Lounge coming in as a close third.  Until next time!
Winning pours.


Top- 1st Place, Brandon Paul Weaver, Zoka

Middle- 2nd Place, Amanda Jean Atkins, Zoka

Bottom- 3rd Place, Brady McDonald, Urban Coffee Lounge