Out of the Box MILAN

7 11 2011

A huge THANK YOU to all that were able to attend the Out of the Box this year in Milan, Italy. Below is a quote from Chris Salierno (La Marzocco Srl):

“OOTB, which lasted two and a half days in Via Volterra 12 was a complete success.  La Marzocco drew about 1500 guests representing many countries around the world.  A special thanks to our four sponsors, Marcello Zanesi from Nuova Ricambi (our partner for spare parts), Mazzer grinders, Sarah Allen from Barista Magazine and our friends at Allegra Strategies.
OOTB was also made possible with the support from ACIB; The Archivists; Dan Cunningham and the Business Ferret; Gloria and Bernard from La Caféothèque in Paris (great presentation!); Henk from ESW who (along with Luck i Cremas) put together our siphon bar; the Hampster Studios who designed many of the hand painted machines we had on display; James Hoffmann who provided help to our pressure profiling task force; Thomas Plattner who travelled so far to talk about our project at Songwa; photographer Sven Hoffmann; our MCs Tim Varney and Tim Wendelboe; and – last but not least – our keynote, Willem Boot.”
Here’s a link to the photos from the event, enjoy!

You’re Invited!

1 08 2011

Out of the Box Milan (http://ootb.lamarzocco.com)


18 07 2011

If you need an excuse to come to Italy this October, please join our sister company, La Marzocco Srl for OUT OF THE BOX: Milan.

“This event is about celebrating our originality and providing our distribution network, their end customers, coffee shop owners, baristas, trade professionals and industry friends with a snapshot of who we are, as well as the path our company is taking in terms of product innovation.”

The MCs for the event will be TIM WENDELBOE & TIM VARNEY (pretty excited about this) – Coming from Australia & Norway, Tim Varney (master roaster) and Tim Wendelboe (world barista champion) will rock the two day event, bringing plenty of awesome energy.

Themed Workshops will include:

  • Pressure Profiling
  • The Basket Case
  • Social Media Networking
  • Extracting Profits
  • Technical Updates
  • The Specialty Coffee Scene
  • LM’s Songwa Project
  • H20 & Espresso
  • LM Brewing School

Where & When

October 21-22, 2011

Artmouse ( www.artmouse.it )

Via Volterra, 12

20146 – Milano

Reverse+Rewind: La Marzocco Out of the Box Berkeley

2 03 2011

Ok folks… it’s been way over a month since La Marzocco Out of the Box took the Bay Area by storm and, finally, here it is, a pictorial and cinematographical review of the event.

Flickr images here:


A short music video summary of Out of the Box featuring LM USA’s very own, Luke Steitz, in his hip hop group Token Folk.

Complete video of the keynote presentation, with presentation by Chris Baca, welcome by Kent Bakke, and the keynote by Jerry Baldwin.

A Quick Word About Out of the Box Berkeley

22 01 2011

All of us at La Marzocco are so STOKED about how great Out of the Box Berkeley turned out! The attendance was 2-3 times beyond our biggest expectations. A huge thanks to EVERYBODY that came as a guest, guest roaster, volunteer, sponsor, or friend of LM! Pictures and videos forthcoming sometime this week. Please stay tuned.

In the meantime, a quick PSA (public service announcement):

If you had filled out a form to subscribe to Barista Magazine at Out of the Box Berkeley, please contact Sarah at editor@baristamagazine.com immediately!

Out of the Box Berkeley Event Schedule

13 01 2011

Also download as PDF here.

Original post on the Out of the Box invite.


Out of the Box Berkeley: You’re Invited!

22 12 2010

Here is the official invite to our upcoming Out of the Box Berkeley. Well, actually no invites are needed to attend. It’s all free and open to all in the industry and friends. No RSVP needed.

Click here or the images below to download the PDF.

More detailed event schedule to be posted. Stay tuned….