Strada Debut @SCAA

13 04 2010

This is an informational preview of the Strada debut at SCAA. No, it’s not about the iPad app, though we do have something similar to that in the works. What will be shown are stage 3 prototypes of 2 models of Strada.

You can download the information here.


TOTAL CONTROL PLUS REAL PRESSURE PROFILING

Advancing espresso brewing technology to new frontiers, La Marzocco introduces the Strada, a new machine that allows the barista, for the first time, to have absolute and direct control of pressure throughout the extraction.

DESIGNED FOR & BY BARISTAS

Strada is the first espresso machine created with continuous design involvement by the La Marzocco Street Team, comprised of the world’s top baristas and barista champions, overseeing such topics as:

  • Machine design and ergonomics
  • Extraction and quality in the cup
  • Programmability and serviceability

Combined with La Marzocco’s industry leading engineering and 6 years of R&D, Strada is for the serious barista.

REAL PRESSURE PROFILING

Pressure profiling is able to bring out different flavor components to effect the balance and body of the shot, and tends to produce a rounder, softer espresso that highlights brightness, sweetness, and delicate notes.

Strada is the only espresso machine that gives the barista direct control of pressure at any point during an extraction. This opens up infinite possibilities for varying the quality of extraction and is the most exciting advancement in espresso machines today.

Strada can record and replay the desired pressure profiles indefinitely, a key feature that allows efficiency, quality, and consistency in a busy bar environment.

2 MODELS

Strada is a completely new platform from La Marzocco, available in two versions: Mechanical Paddle and Electronic Variable Pump.

Mechanical Paddle

Direct control of water flow and pressure mechanically via an internal valve, thus allowing pressure profiling.

Electronic Variable Pump

Precise progressive pressure control via proprietary gear pumps*. Programmable and repeatable pressure profiles for infinite possibilities.

FEATURES

Design

  • Engineered based on feedback from the La Marzocco Street Team, an elite group of the world’s top baristas and barista champions
  • Low machine profile and minimalistic design
  • Stainless steel body panels with exposed groups
  • Fully articulated, lever actuated steam wands
  • Cast aluminum side panel with glass inserts

Usability

  • All new, barista-friendly & ergonomic design
  • Real time actual brew pressure gauge per group
  • Paddle controls increasing or decreasing brew pressure at any point during the extraction from 0 to 12 bar
  • Wider drain tray with adjustable height
  • Back-lit gauges and displays

Tech

  • One pump, one pre-heater, one mix valve, one coffee boiler, one PID, and one real time brew pressure gauge PER GROUP
  • Paddle controlled motor speed for variable pressure*, programmable and infinitely repeatable
  • Jog wheel programming interface
  • Internally mounted pumps
  • ETL and NSF approved
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Information

6 responses

15 04 2010
Tommy

oh. snap.

16 04 2010
La Marzocco’s New Strada Coming to NYC | ShotZombies

[…] the above photo was taken by Terry Z in Milan in October of 2009, La Marzocco has announced two updated versions of their highly anticipated new “Strada”. And although they’re busy getting their unveiling on at SCAA in Anaheim, they’re […]

22 04 2010
Cory

I’m really not sure how much longer I can wait for this machine. So stoked!

4 06 2010
OUT OF THE BOX NYC « La Marzocco USA

[…] Strada EP & MP: Stage 3 prototypes of the upcoming Strada for you to use, brew, steam, or simply gawk at. Two versions will be shown – Electronic Paddle and Mechanical Paddle. […]

20 06 2011
Electrical appliances » Blog Archive » ‘Espresso’ Wall Decal – 72″W x 48″H Removable Graphic

[…] Read all about it: lamarzoccousa.wordpress.com/2010/04/13/strada-debut-scaa/ […]

24 06 2012
Wolfram

For more information on pressure profiling have a look here: http://www.wolfredo.de/wordpress/?p=849

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