SCAA Portland

16 04 2012

Wow, we can hardly believe SCAA is almost here! Here are the details:

WHO/WHAT: Specialty Coffee Association of America Exposition, La Marzocco exhibiting

WHEN: 4/20: 11-5:30pm

4/21: 11-5:30pm

4/22: 11-4pm

WHERE: Booth #3101: Oregon Convention Center: 777 NE ML King Blvd.  Portland, OR 97232

WHY: Because we all like the opportunity to talk, taste, brew and compete with coffee!

Other big deals:

  • We’re very excited to be sharing our booth with an awesome list of GUEST ROASTERS, who will be pulling shots of their coffee from our machines. They’ll be at our espresso bars with LM & Mazzer equipment, and at our brew bar, with equipment from Marco & Mazzer.
  • 2012 World Aeropress Championship (WAC) will be taking place at our brew bar from 11am-4pm Friday!
  • SARAH DOOLEY, our Customer Service & Sales gem will be competing in the United States Barista Competition, first going on Friday at 3:55pm! We can hardly wait to support her as she makes us and Olympia Coffee Roasters quite proud.
  • Co-sponsored PARTIES will take place Friday & Saturday night:




New Machine Accessories

1 02 2012

La Marzocco has updated the accessories to be packed with ALL machine models.  The Strada MP, GB/5, FB/80 and GS/3 models, which went into production the week of November 21st, have been packed as indicated below.  The Linea and FB/70 models, which entered into production this week, have also been packed as indicated, and the Strada EP will follow shortly.  We hope you enjoy the new products!

 

Accessories Linea 1-group and GS/3 models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of 4 sizes – 7, 14, 17 and 21 grams

 

Accessories Linea, FB/70, GB/5, FB/80 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of the 14, 3 of the 17 and 2 of the 21 gram size

 

Accessories Linea, FB/70, GB/5, FB/80 4 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 each of the 14, 3 of the 17 and 3 of the 21 gram size

 

Accessories Strada MP, both the 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 of the 14, 3 of the 17 and 2 of the 21 gram.  The filter baskets included with the Strada MP are branded with the Strada logo and basket size and will include a printed summary report.

 

Accessories Strada EP, both the 2 and 3 group models:

  • 1 new stainless steel tamper
  • Stainless steel precision filter baskets, 1 of the 14, 3 of the 17 and 2 of the 21 gram.  The filter baskets included with the Strada EP are branded with the Strada logo and basket size and will include a printed summary report.
  • A silver frame branded with the Strada logo

 

Feel free to contact La Marzocco USA for more information.





Mid Atlantic/ North East Coffee Conference- MANE

13 10 2011

Minded with mastery and no stranger to events Troy, of Cosmic Cup Coffee and Gerra, of New Harvest Coffee can add another successful gathering to their list of accomplishments.

Barista folk from all over the world gathered at a specialized 2 1/2 day event titled MANE.

According to attendees, speakers and a brief, lovely post from dear coffee i love you we’d like to offer a little recap.
With interviews from a short, but sweet DM twitter feed from an easy man to adore, Gwilym Davies and one of our very own attendee/instructor/all around cool guy, Scott Guglielmino.

Let’s start with the keynote speaker and 2009 World Barista Champion (apparently looking very good for his age according to the wikipedia definition, perhaps some shenanigans around his birth year).  If you have met Gwilym you would agree he’s probably the most approachable person in the industry; kind, knowledgeable, and a professional learner. His keynote speech summed up felt a little something like this “we just don’t know much…and it’s time to drop the ego’s.”  With an invitation like that you can imagine how the dynamic of a room can change opening up the lines of communication.
Scott G. (LM Solutions & specialized customer service tech.) came away with a similar feeling on the event. Scott spent his time doing what he does very well, explaining the intricate but very basic controls for finding great coffee; dose, grind, temperature. His message is the same whether he is here, abroad or at MANE, “…the correction extraction should also taste good.”  (Thank you www.dearcoffeeiloveyou.com for that perfect quote).  He is full of impactful one liners like that. Scott had another pretty inspiring moment that he put into these exact words,”The thirst for knowledge in the New England coffee community was refreshing.”

The event had great topics, full days of information sharing in an intimate layout which welcomed conversation and encouraged hands on learning.

Evenings were matched with a latte art competition, brew down event and what would be great fellowship leading into the wee hours of the morning.

Strada, lever machines and Marco boilers played supporting equipment roles in the production that attendees brag is the best coffee event to date!





Best New Product of the Year

24 03 2011

La Marzocco’s STRADA MP has been awarded Best New Product of the Year by The Café Society in London.  The Café Society focuses on the café experience, aiming to encourage this casual way of life into British lifestyles.  Roberto Bianchi and Massimiliano Valenti represented the La Marzocco team at the awards luncheon, which took place at the Kensington Roof Gardens in London yesterday.





Strada MP Video by Lem

17 03 2011

Lemuel Butler, Counter Culture Coffee’s Customer Relations Manager and 2010 SE Regional Barista Champion, showcases his DJ and video editing talents in a short video he made when he first received their Strada MP. Check it out:

 





Strada and the Blog

21 06 2010

The new Strada, in its late stage prototype form, has made three public appearances now (OUT OF THE BOX MILAN, SCAA Anaheim, OUT OF THE BOX NYC) and it has drawn a bit of attention. The latest is from the blogs at Gizmodo.com and New York Times:

RISTRETTO | Oliver Strand – Strada

GIZMODO.COM | Matt Buchanan – La Marzocco Strada is Your Barista’s New Wet Dream Machine

We greatly appreciate press coverage like this, not only in a self serving way, but also in that it’s always nice to see mainstream media pays attention to Third Wave coffee. Specialty coffee has been underserved in the mainstream media, when compared to microbrews and wine. And when it does get written up, it’s more often about overpriced drinks, Kopi Luwak, or features pictures of oily, over-roasted beans, rather than topics that truly encompass Third Wave coffee – farming communities/practices, micro-roasters, quality in the cup, art/science, and sustainability.

We also want to thank everybody who has made it out to OUT OF THE BOX and SCAA to check out the new Strada (especially for a product that is not even in production). You, the coffee community, have keen interests in having the best available tools to best showcase your coffees and we, as La Marzocco, always want to have the best of whatever available to you to help you to do so. As previously mentioned, pressure profiling may have varying effects on different coffees, and it requires a truly dedicated barista and an anxious palate to find out what works and what doesn’t. But when it does (more often than not, once you get the hang of it), you’ll be surprised at the vast degree of control you have over your espresso.





STRADA Global Debut @ Caffe Culture/WBC

18 06 2010

Going to SCAE’s Caffe Culture next week? Be sure to check out the official unveiling of the new STRADA pressure profiling espresso machines and Vulcano grinders next Wednesday, June 23 @ 3pm at Stand K100. Presented by none other than Kent Bakke!

PRESS RELEASE

STRADA SPECS








Follow

Get every new post delivered to your Inbox.